Posts Tagged ‘cycling advocacy’

New cycling stories

March 20, 2014

The world is missing our wisdom.

Mass cycling

In your work for cycling, do you sometimes attend meetings? If so, have you ever sat through a meeting with the growing, gnawing feeling you’re talking at cross purposes with the other people present? Have you ever left a meeting utterly dejected, feeling you might as well give up because ‘people just don’t get it’?

Meetings about cycling inevitably involve different agendas and compromise. But is our struggle to make cycling mainstream so difficult because we – it’s strongest advocates – still haven’t learned how to speak about it? Are we yet to find our voice? If so, other people, understandably, would struggle to hear it. So perhaps ‘people don’t get it’ because we’ve yet to tell them?

Partly, we’ve inherited a problem. Cycling advocacy for the past half-century has been on the back foot, so busy complaining, criticising and protesting it never paused to build – let alone proselytize – progressive visions of an alternative society with the bicycle at its heart. Yet isn’t that what we must do if we’re to convince others that cycling matters?

Why don’t we have compelling visions with which to convince ourselves and others of cycling’s value? Partly, as I’ve said, because our tendency has been reactive, not pro-active. But partly also, cycling advocacy has become pragmatic, maybe too pragmatic. We have learned how to fit cycling into other agendas rather than develop agendas of our own. We try particularly to sell cycling in ways most likely to resonate with institutional agendas – ‘cycling cuts congestion, pollution and carbon emissions’; ‘cycling increases health and fitness, and reduces obesity’. We try to make cycling make sense to others, but at what cost?

We advocate for cycling despite never having stopped to build compelling cycling visions. Then when we argue for cycling we get this unsettling feeling that ‘other people don’t get it’. That’s because their ambitions for cycling don’t match the visions we have, but which we have repressed and can’t express.

We have jumbles of ideas, impulses and convictions around cycling’s worth. But we lack the confidence to develop these jumbles into coherent visions, because they’re about bicycles, and bicycles don’t count. Personal and collective development of mass cycling visions is immature because we have internalised the cycling shame of the last half-century. This shame got forked on bicycles as the car became everyman’s vehicle (and gradually every woman’s too). So now we are embarrassed to say we believe in bikes, believe in society re-organised away from cars and towards bikes. As many people today are embarrassed to think of themselves as people who might cycle, we are embarrassed to advocate boldly for their cycling.

We work towards visions we can’t articulate, and we are shy in sharing our ambitions for cycling. Our private thoughts don’t find public expression; they don’t cohere into comprehensible speech. We are silenced. And so the world misses our wisdom. How powerful is the dominant ideology that it stops us articulating even to ourselves, let alone asking for, what it is we really want! This our silence contributes to cycling’s continued repression.

Cycling city

So? So we need to develop our visions and move beyond the shame of speaking them. Find our voice. Of course we must compromise – to make cycling big requires working with others, and that inevitably entails compromise. But unless they know what we really stand for, those others can’t know by how much we’re compromising.

We believe bikes should replace cars. We think half of all journeys could easily be made by bike. We see a bicycle-based society as better than a car-based one. We look forward to the time when bicycles proliferate as cars disappear and die. People won’t know these things unless we tell them, so we should tell them. We need to make our stories, to help make sense of the changes we’re calling for.

Just one example – the conversion of two lanes of a dual-carriageway’s four into top-notch space for cycling. Howls of protest, obviously. But the prospects of such change have to be higher the more people see them as forming part of an ongoing societal project to re-design our cities away from cars towards bicycles. The more people can see and understand the bigger picture, the more supportive they will be. That’s why we need vision, narrative and discourse elucidating change, helping people make sense of, rather than react against, it.

Airing these things will facilitate not sabotage progress. It’ll transform cycling from ‘a special interest’ into a public good. It’ll break us free from being seen as ‘a self-interested culture of cranks and hobbyists’. And others will finally see what it is we’re going on about – ‘they’ll get it’. And at the very least, if still too little changes, politicians and policy-makers will be able to see that – from our perspectives –not nearly enough is being done, and that’s why we’re angry and keep demanding and expecting more.

Others lack visions for cycling because we’ve not even tried to sell them ours. Until we do, cycling will keep getting incorporated – where it gets incorporated at all – in trivial, tokenistic ways – in ways that make sense to those without visions of mass cycling. They’ll keep giving cycling at most a little because they have learnt and assume that a little is enough. And we as advocates will continue to feel that cycling’s being sold seriously short.

If you want a society based on cycling, start talking about a society based on cycling. Like everything else, the way to develop, refine and sell our cycling visions is to practise – and as we get better at telling the new cycling stories, others are more likely to hear, believe and start telling them too.

Advertisements

Cycling advocacy and the global future

November 8, 2013

There is no global cycling policy and globally cycling’s future will emerge from multiple and intersecting trends, including: responses to big planetary challenges such as climate change, the end of cheap oil, and the growth in diseases induced by sedentary lifestyles; patterns of car ownership and use, especially across the world’s fastest-growing economies; changes in cycling’s profile, particularly in globally iconic cities; and the possibilities of new technologies (including e-bikes and public bike schemes) to re-define current meanings and practices of mobility. But cycling’s future and so also the globe’s will be importantly shaped by its advocates’ views of what cycling is for.

Why advocate cycling? Simply so it becomes easier for us as cyclists to move about by bike? Or is there a bigger vision of what everyone’s lives, relationships, places, and world should be and feel like? I think the latter – the bicycle is both symbolic of, and a pragmatic path to, another way of life, and this is why so many of us believe in cycling, and want to make it bigger.

The bicycle isn’t yet the iconic vehicle to and of a brighter world, but it could and should be – there’s an empty space in the global imagination awaiting it to fill. Though the idea of the bicycle achieving globally iconic status might seem ridiculous, a hundred years ago the same might have been said about the car, and the bicycle’s deeply loved by people everywhere.

If we want a different world organised around the bicycle not the car, it’s our business to make it. Cycling’s global future depends partly on how successfully its advocates build and sell cycling as core to a better world; and for that we need bold and powerful visions. Yet in Britain at least, no cycling advocacy organisation obviously and proudly struts an alternative global vision (the small, grassroots, activist-initiated Bicycology perhaps comes closest). CTC – the national cycling charity – endured the time of the car, and has (understandably) found ways of co-existing with it, though its recent ‘Cycletopia initiative seemed a tentative step in a more visionary direction. Sustrans gives tantalising glimpses of cycling as a route to a better world in its publicity material, but doesn’t really deliver more. A new organisation, the Cycling Embassy of Great Britain is less constrained, more impatient and ambitious, but has yet to develop a really compelling and inspiring vision of why transport cycling is worth fighting for. And although it’s become more common, even acceptable, to aim not for 2 but 25% of journeys by bike, it’s still unclear why.

This absence of big and persuasive stories about why we want more cycling is a problem for two reasons.

First, it means the value of cycling gets colonised by institutional agendas and ambitions. Institutions embracing cycling is no bad thing, but is it generating a bland, pragmatic and in the long-run counter-productive view of cycling? Is the dominant trope becoming of cycling fitting this world, rather than creating a route out, towards a better one? In projecting the idea that cycling belongs to the same world as today’s driving one, institutionalised cycling promotion prevents our getting somewhere else, cycling’s potential sold short and stymied.

Second, it’s hard to motivate and inspire without a vision. As advocates we should help people cycling feel part of something big and transformative – a movement changing the world for good. Then they won’t be ‘merely’ cycling; they’ll be on a mission, and might get more involved. But the absence of global and national visions for cycling is felt locally – cycle campaigns everywhere struggle against a tide of indifference when they could and should be trail-blazing vibrant, radical and inspiring visions for their districts.

At this local level, in Britain and elsewhere two styles of cycling advocacy tend to co-exist, often uneasily. In one, advocates view themselves as ‘cycling’s representatives’ and make suggestions for things that ought to be done (usually by others, mainly local government) for cycling, and complain about schemes (so many!) that fail to value cycling. Here, cycling is done to us, by those we lobby and to whom we protest; however much we love cycling, it becomes something given us by others. With respect to everyone who engages in such work (and I’ve done my share), such advocacy gets cycling a few crumbs from transport’s table and achieves little beyond reproducing itself as marginal; it’s jaded, lacks vision and disempowers both ourselves and others. The other style of cycling advocacy is more obviously vision-led. Cycling is not done to us, we do cycling. Although it rarely finds its way into mainstream cycle campaigning this style of advocacy can be found in grassroots projects, often workers’ co-ops, across the world; and it’s one to learn, adopt and adapt more widely.

How? I’m not sure; the necessary work is neither obvious nor easy. But articulation of a global vision could start in our own backyards and involve two main tasks: the priority is to develop and strive to popularise a local vision based around the bicycle – we need to open to and convince not just others but also ourselves of a future where cycling is the practical, ethical and aesthetic glue joining things together; this could entail shifts to advocacy in artistic, literary and educational directions, to produce locally-pertinent and collectively-owned stories about cycling’s relevance to a fair and sustainable global future; the next step is to direct energies into projects making these locally-owned visions real. Like everything, the way to proceed is through practice, and to try to have fun! (Advocacy can be dreary, but it could be exciting, and so much more effective.)

Critical Mass

It’s time to reclaim cycling for a cause more noble than getting people to work on time, time for visions inspiring more people to ‘really get cycling’ (by which I mean not just doing cycling, but having reasons why, reasons dictated not by government policy priorities but real thirst for change). Cycling advocacy influences cycling’s future, and so too the globe’s, so we must be bold and visionary. Dream and demand too little and we’ll get less than cycling deserves – how depressing if more cycling doesn’t, when it so obviously could, change the world? So let’s work for a ‘cycling revolution’ which is no chimera, but real.

This post is based on a talk I gave on 23rd October 2013, at the AGM of Dynamo, Lancaster and District’s Cycling Campaign. Thanks to Dynamo for having me speak, and to those who attended for stimulating discussion. The art work is by Mona Caron – whilst I’m sure not alone, she’s the only artist I know of who has done work that embodies a clear vision of cycling-based futures.